Toyota is preparing a major product expansion for India as it looks to grow its market share from about 8 percent today to 10 percent by 2030, according to Reuters. India has now become Toyota’s third-largest global market after the US and China, supported by rising sales and record profitability.
The company will introduce 15 new or refreshed models by 2030, including two all-new SUVs and an affordable pickup. These new models will come alongside a capacity expansion plan that takes Toyota’s annual output in India past one million units once its new plant becomes operational.
- Two new SUVs and an affordable pickup planned
- Major capacity expansion across Karnataka and Maharashtra
- Rural network expansion planned with compact outlets
SUVs at the centre of Toyota’s next phase
New models to rival Mahindra and Hyundai
Toyota is developing at least two new SUVs for India that will compete directly with segment leaders from Mahindra and Hyundai. One of these will be the Land Cruiser FJ, which made its global debut at the Japan Mobility Show 2025. Another SUV is expected to be built on the same architecture as the Hilux Champ, which is already sold in markets like Indonesia and Thailand.
Alongside these, Toyota is working on an affordable pickup positioned below the Hilux, targeted at buyers in rural and semi-urban markets. All three will form part of the 15-model pipeline, which includes Toyota-developed products, Suzuki-sourced models, and updates to existing line-ups.
Manufacturing expansion to support Toyota’s growth
Capacity to cross 1 million units a year
Toyota has committed USD 3 billion to expand its Bidadi plant in Karnataka and is building a new facility in Chhatrapati Sambhaji Nagar, Aurangabad, Maharashtra. Once both are operational, Toyota’s annual capacity in India will exceed 1 million units.
The new plant will produce multiple new SUVs for India and export markets in Africa and the Middle East, one of which is expected to be the Land Cruiser FJ. The wider investment push mirrors similar commitments from Maruti Suzuki and Hyundai, both of which have also announced major Indian expansion plans.
Toyota widens its rural footprint
Lean-format showrooms and compact workshops
Toyota plans to deepen its presence in rural and smaller towns by introducing smaller, lower-cost outlets with limited display cars and compact service workshops. This is aimed at improving accessibility and supporting demand in markets where practicality and ease of ownership are key factors.
India becomes Toyota’s third-largest market
Record profits support expansion plans
Toyota Kirloskar Motor posted record profits of USD 640 million last fiscal year, helped by higher plant utilisation and strong sales of rebadged Suzuki models. These Suzuki-based products made up up to 52 percent of Toyota’s sales in 2024.
Toyota sold over 300,000 vehicles in India last year, with strong-hybrid models such as the Urban Cruiser Hyryder and Innova Hycross contributing significantly to the brand’s presence in the alternative fuel segment.
Also see:
Toyota Land Cruiser FJ India launch in end 2028