Here’s what Kia India have to say about the FIFA World Cup 2026™ campaign:
Kia India has announced two exclusive customer initiatives — ‘Kia Walk with Champions’ and ‘Kia Drive to FIFA World Cup 2026™’ — aimed at offering Indian customers once-in-a-lifetime experiences linked to the tournament. As a Global Official Partner of FIFA since 2007 and the Official Mobility Partner for marquee tournaments, Kia continues its long-standing association with global football by extending these opportunities to customers in India.
Through the campaign, which runs from 12th February to 10th March 2026, Kia India will offer premium FIFA World Cup 2026™ experiences to 12 customers. Two children aged between 10 and 14 years will have the opportunity to step onto the FIFA World Cup 2026™ pitch in the USA as Official Match Ball Carriers during a group stage match, each accompanied by one parent or guardian. In addition, four customers will win an all-expenses-paid trip to attend a live FIFA World Cup 2026™ match in the USA with premium hospitality, with each winner entitled to travel with one companion.
Commenting on the initiative, Mr. Atul Sood, Senior Vice President – Sales & Marketing, Kia India, said:
“Kia’s association with FIFA spans nearly two decades globally, and we are proud to extend this legacy to our customers in India. The FIFA World Cup 2026™ represents the pinnacle of global sporting passion, and through these initiatives, we are giving our customers an opportunity to be part of that extraordinary stage. Whether it is witnessing a live World Cup match or seeing their child walk onto the pitch as an Official Match Ball Carrier, these are truly once-in-a-lifetime experiences. At Kia, we aim to go beyond mobility and create meaningful moments that our customers and their families will cherish forever.”
Under the ‘Kia Walk with Champions’ initiative, customers who book and subsequently purchase a Carens Clavis (ICE or EV) during the campaign period can register through the official communication shared by Kia to participate. One winner each will be selected from Carens Clavis ICE and Carens Clavis EV through a third-party audited lucky draw. The selected children will walk onto the field alongside global football players, with Kia managing end-to-end travel, visa, and hospitality arrangements for the child and accompanying guardian.
Under the ‘Kia Drive to FIFA World Cup 2026™’ initiative, customers who book and complete the purchase of eligible models — Seltos, Sonet, Syros, or Carens Clavis (ICE/EV) — during the campaign period will stand a chance to win. One winner each will be selected from Seltos, Sonet, and Syros, along with one winner from the Carens Clavis pool, through a third-party audited lucky draw. Each of the four winners will receive an all-expenses-paid trip for two to attend a live FIFA World Cup 2026™ match in the USA with premium hospitality.
While bookings made between 12th February and 10th March 2026 enable participation, final eligibility is subject to completion of the vehicle purchase within the stipulated timeline and compliance with campaign terms and conditions. All winners will be determined through an independently audited lucky draw process to ensure transparency and fairness. Detailed campaign information and participation guidelines are available on Kia India’s official website and through authorised dealerships.
Through these initiatives, Kia India aims to connect customers with one of the most anticipated global sporting events by linking vehicle ownership to exclusive FIFA World Cup 2026™ experiences.
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