Here’s what Hyundai Motor India have to say about the campaign launch:
As anticipation builds for the ICC Men’s T20 World Cup 2026, Hyundai Motor India Limited (HMIL), under Hyundai Motor Company’s multi-year Premier Partnership with the International Cricket Council (ICC), has unveiled ‘Deewane India ka Deewana Humsafar’—a comprehensive, high-impact nationwide brand campaign. The initiative celebrates India’s deep-rooted passion for cricket while strengthening Hyundai’s emotional connect with fans and customers. The integrated campaign spans on-ground experiences, iconic moments, dealership activations, and mass-media outreach, bringing together sport, mobility, and fandom at an unprecedented scale.
Led by HMIL’s brand ambassador Shah Rukh Khan, the campaign amplifies Hyundai’s long-standing association with the ICC while showcasing the brand’s deep connection with India’s undying love for cricket. Directed by acclaimed filmmaker Vasan Bala—known for Jigra, Mard Ko Dard Nahi Hota, and Monica, O My Darling—the main film draws on 1990s nostalgia by reimagining the iconic track “Yeh Dil Deewana” from Shah Rukh Khan’s cult classic Pardes.
Speaking about the campaign and wishing Team India success at the ICC Men’s T20 World Cup 2026, Mr. Tarun Garg, Managing Director and Chief Executive Officer, Hyundai Motor India Limited, said,
“Cricket in India represents continuity, belief, and aspiration—values that deeply resonate with us at Hyundai. As the Premier Partner with ICC, HMIL is proud to launch the ‘Deewane India ka Deewana Humsafar’ brand campaign ahead of the T20 World Cup 2026. The campaign draws inspiration from an undeniable truth—cricket in India is lived every day, far beyond the stadiums. With Shah Rukh Khan at its heart, the brand film brings alive those match moments where time seems to stand still and the nation watches as one. In many ways, it mirrors Hyundai’s three-decade journey in India, rooted in trust, driven by innovation, and shaped by a deep connection with Indian consumers. We wish ICC a successful tournament and look forward to the action both on and off the field.”
The brand film is rooted in a simple yet powerful insight—India doesn’t just watch cricket, it lives it. It captures how a single moment on the pitch can bring the entire country to a standstill, uniting millions through shared emotion. These charged, unforgettable moments form the backbone of the film, positioning Hyundai as a constant companion in every emotional journey. Just as cricket binds the nation together, Hyundai stands shoulder to shoulder with fans—echoing every cheer, celebrating every triumph, and embracing every dream. This shared energy forms the core thought of the campaign: Hyundai is moved by what moves India.
By weaving together nostalgia, fandom, and the spirit of togetherness, the film reflects Hyundai’s 30-year relationship with India. It reinforces the brand’s evolution from being a mobility provider to becoming ‘Deewane India ka Deewana Humsafar’—a companion that understands, celebrates, and travels with the heartbeat of the nation. The 360-degree campaign will run across television, digital, and radio platforms to ensure extensive reach and engagement nationwide. Hyundai Motor India Limited is also the co-powered presenter of the ICC Men’s T20 World Cup 2026 on JioHotstar Connected TV, leveraging the connected TV ecosystem to deliver immersive, high-attention brand storytelling for a digitally savvy premium audience.
At the heart of the campaign is the ‘Cricket ka Sabse Bada Deewana’ user-generated content (UGC) contest, which captures the unifying spirit of cricket and mirrors the unwavering devotion of Indian fans. The nationwide contest invites fans to showcase their love for the game by posting videos or pictures on Instagram, tagging @hyundaiindia and using the hashtag #HyundaiSabseBadaDeewana. Running from 2 February to 21 February 2026, the contest offers winners a chance to win an all-expense-paid trip to witness an ICC Men’s T20 World Cup match, subject to terms and conditions.
To drive visibility and engagement, HMIL is leveraging its official Instagram handle alongside radio platforms through dynamic content and interactive integrations, tapping into cricket fervour across the country.
Building further momentum, HMIL recently organised Hyundai Trophy Connect—a special display of the ICC Men’s T20 World Cup 2026 Trophy across Mumbai, Bengaluru, and Gurugram from 28 January to 1 February 2026. The initiative gave fans a rare opportunity to witness the coveted trophy up close. A key attraction was the ‘Deewangi Meter’, where fans showcased their passion for cricket while standing a chance to win match tickets. Visitors also experienced immersive engagements including a cricket stadium-style setup, cricket-inspired photo opportunities, and a VR cricket game.
Taking the excitement directly to customers, HMIL also rolled out a nationwide dealership-led Test Drive Campaign. Cricket-themed showrooms, fan engagement zones, and exclusive offers allowed customers to experience Hyundai’s product portfolio while soaking in the T20 World Cup atmosphere. Select participants also stand a chance to win ICC Men’s T20 World Cup 2026 match tickets, subject to terms and conditions.
Additionally, fans attending matches can expect immersive in-stadium brand experiences throughout the tournament. From engaging brand interactions and curated activations to striking product displays, Hyundai aims to deepen fan engagement and deliver memorable touchpoints that extend beyond the on-field action.
Through these multi-layered initiatives, Hyundai Motor India Limited continues to strengthen its bond with cricket enthusiasts, reinforcing its commitment to creating meaningful, high-impact experiences that resonate with India’s passion for the game.
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