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Here’s what Citroen has to say about the partnership with Sundaram Finance:

Citroën India has announced a strategic partnership with Sundaram Finance Ltd, one of India’s most trusted financial institutions, to make Citroën vehicles and financing solutions more accessible for customers nationwide. This collaboration is a key pillar of ‘Citroën 2.0 – Shift into the New’ strategy, focused on delivering seamless, customer-first ownership experiences.

Through this alliance, Citroën customers and dealer partners will benefit from:

• Competitive interest rates for affordable ownership
• Simplified loan processing for faster approvals
• Personalized finance schemes tailored to diverse customer needs

The partnership significantly enhances accessibility by leveraging Sundaram Finance’s extensive network of 700+ branches across India, ensuring that customers in Tier 2 and Tier 3 markets can easily access Citroën vehicles and financing options. This move strengthens Citroën’s retail finance ecosystem and supports its mission to democratize mobility solutions across the country.

Commenting on the partnership, Shishir Mishra, Business Head & Director, Stellantis India said:

 

We’re proud to partner with Sundaram Finance, a name synonymous with trust and reliability. Their strong regional presence and customer-first approach align perfectly with our mission to make Citroën vehicles more accessible across India.

Balachander Gopinath, National Head- Auto, Sundaram Finance Ltd added:

 

We are delighted to collaborate with Citroën India to help more customers realise their dream of owning a car. Our extensive branch network and commitment to excellent service will ensure a smooth and affordable purchase experience for all our customers, especially in emerging markets.

This partnership reinforces Citroën’s commitment to delivering flexibility, transparency, and trust throughout the vehicle ownership journey.

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