Here’s what Mercedes-Benz India have to say about inaugurating a new luxury showroom in Bhopal:
Emrah Oezer, CFO and Executive Director, Mercedes-Benz India
- Mercedes-Benz has a positive outlook for the Indian market: continues aggressive network expansion strategy with world-class luxury dealerships planned in both major metropolises and emerging mini metros
- Landmark Cars Bhopal is Mercedes-Benz’s new luxury showroom in Bhopal, signifying Mercedes-Benz’s growing presence in Bhopal and Madhya Pradesh
- The facility was completed in 4.5 months, reflecting agile network expansion and moving closer to the customers
- The boutique format showroom is located at the key business hub, spanned over 1,100 sq. ft., designed to display Mercedes-Maybach, AMG, G-Class and Mercedes-Benz portfolios
- The new showroom will focus on exclusive customer consultation, optimized premium display space, and personalized luxury experiences
- Mercedes-Benz to expand to 20 new touchpoints and upgrade 15 existing facilities to international luxury standards
- Mercedes-Benz India Franchise Partners have invested Rs. 470 crores for upgrading to luxury format for their dealerships and service outlets
- Mercedes-Benz has the densest luxury car network with 140+ outlets in 50+ Indian cities
Bhopal & Pune: India’s most desirable luxury carmaker, Mercedes-Benz India today, announced the inauguration of a new luxury sales facility in Bhopal, Madhya Pradesh. The new dealership further strengthens Mercedes-Benz’s presence in Bhopal, underlining the company’s strategy of expanding to key emerging luxury markets across the country. The new sales showroom, operated by Mercedes-Benz’s long-standing Franchise Partner, Landmark Cars, reflects Mercedes-Benz’s continued commitment to its customer, having a ‘Go to Customer’ strategy. Mercedes-Benz aims at bringing world-class luxury experiences closer to discerning customers in the fast-evolving urban centres like Bhopal, which has shown strong growth potential.
The newly inaugurated Landmark Cars Bhopal showroom is a sales outlet curated in Mercedes-Benz’s innovative ‘Stars at Mercedes-Benz’ top-end vehicle flex format, which allows high flexibility of brand display at a single location. The showroom can showcase all the brands including Mercedes-Benz, Mercedes-Maybach, G-Class and AMG, as per customer wishes.
Located within a premium commercial complex in Habib Ganj, a well-established neighbourhood of Bhopal, the showroom spans 1,100 sq. ft. The facility was completed in a record 4.5 months underscoring the agility and scalability of Mercedes-Benz’s retail operations. The showroom offers good connectivity and higher number of existing and potential customers in Bhopal’s luxury automotive market.
Key highlights of ‘Stars at Mercedes-Benz’ Format:
Designed to offer high flexibility at a single location within an urban nature, the showroom enables seamless display of Mercedes-Benz’s diverse brands including Mercedes-Maybach, AMG, G-Class, and core Mercedes-Benz models, supported by adaptable brand elements and optimized luxury display space. The design enables to seamlessly switch between logos & brand elements with minimal manual efforts as per the model on display. This unique format allows better space optimization for customers, allowing sharp focus on exclusive customer consultation with dedicated customer consulting area.
The Bhopal showroom is supported by a trained team of approximately 10 professionals and adds to Landmark Cars’ growing network of nine Mercedes-Benz sales outlets across India, with further expansion planned based on market potential.
Sanjay Thakker, Chairman & Executive Director, Landmark Cars stated
“We are delighted to further strengthen our partnership with Mercedes-Benz by inaugurating a world-class luxury sales outlet in Bhopal, a city witnessing steady growth in premium automotive aspirations. This new facility reflects the global luxury standards of Mercedes-Benz, seamlessly integrating modern design, digital-enabled consultations, and a highly personalized customer engagement model. Designed to deliver an immersive and refined purchase journey, the showroom offers customers a holistic luxury ecosystem under one roof, focused on exclusivity, comfort, and convenience. We are confident this new touchpoint will resonate strongly with customers in Bhopal and the surrounding region, reinforcing Mercedes-Benz as the most aspirational and trusted luxury automotive brand.”
With the inauguration of the Bhopal facility, Mercedes-Benz continues to expand its footprint across India’s luxury consumption hubs, combining modern retail formats, digital integration, and curated customer experiences. The brand today has a presence in over 50 cities with more than 140+ luxury touchpoints, reinforcing its position as India’s leading luxury automotive brand.
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