Here’s what BMW have to say about unveiling the BMW iX3 at CES 2026:
The new BMW iX3 is in the spotlight at CES 2026. For the first time, the enhanced, AI-powered BMW Intelligent Personal Assistant with Alexa+ technology will be presented to the public. As the debut model for the Neue Klasse, the BMW iX3 showcases groundbreaking innovations that will shape the entire model range of the brand in the future. By 2027, the technologies of the Neue Klasse will be integrated into a total of 40 new models and model updates from BMW.
BMW Intelligent Personal Assistant expanded with Amazon Alexa+.
One year after the world premiere of the new BMW Panoramic iDrive with BMW Operating System X at CES 2025, visitors to this year’s CES can experience the revolutionary user-interaction concept firsthand in the BMW iX3. With a balanced combination of digital functions and physical elements, it elevates intuitive operation according to BMW’s guiding principle ‘Hands on the Wheel, Eyes on the Road’ to a new level of driver orientation.
Built on the technological foundation of a software-defined vehicle, the customer experience in the BMW iX3 continues to evolve. For the first time, BMW presents the next generation AI-powered BMW Intelligent Personal Assistant. BMW is the first manufacturer to expand its voice assistant with the AI assistant Amazon Alexa+. This enables intuitive and intelligent interaction between passengers and the vehicle in a natural dialogue. The interaction includes the operation of vehicle functions as well as access to information and knowledge beyond the vehicle. For the first time, passengers can ask multiple questions in a single sentence—covering both vehicle-related features and general knowledge topics.
Revolutionary BMW Panoramic iDrive.
The BMW Panoramic iDrive redefines how information is displayed and experienced inside the vehicle. A full-width projection across the lower windscreen provides key driving information directly in the driver’s line of sight. Complemented by the BMW 3D Head-Up Display, the central touchscreen and multifunction steering wheel, the system ensures seamless interaction and minimal distraction while driving.
Sixth Generation BMW eDrive Technology.
The BMW iX3 is powered by sixth-generation BMW eDrive technology, delivering significant advances in efficiency, performance, and range. The high-voltage battery features new cell chemistry and an optimized design, enabling faster charging and improved energy density. The electric motor delivers powerful, smooth acceleration while maintaining BMW’s hallmark driving dynamics.
Next-Level Driving Dynamics with Heart of Joy.
With the new “Heart of Joy” central control unit, BMW introduces a new approach to driving dynamics. The system integrates propulsion, braking, charging, recuperation, and steering functions into a single high-performance computing unit, enabling precise control and enhanced responsiveness. This results in a more dynamic, efficient, and engaging driving experience.
BMW Symbiotic Drive for Seamless Assistance.
BMW Symbiotic Drive represents the next evolution of driver assistance. By intelligently coordinating vehicle systems and sensors, it supports the driver intuitively and seamlessly, enhancing safety and comfort in everyday driving as well as in complex traffic situations.
BMW Operating System X and Expanding Digital Ecosystem.
BMW Operating System X forms the digital backbone of the BMW iX3. Designed for continuous evolution, it enables over-the-air updates, a growing app ecosystem, and personalized user experiences. Entertainment, navigation, communication, and vehicle functions are integrated into a cohesive digital environment that adapts to individual preferences.
With the BMW iX3, BMW is setting new benchmarks for electric mobility, digital interaction, and driving pleasure. As the first representative of the Neue Klasse, the BMW iX3 signals the beginning of a new era for the brand.
Also Read: 2026 Toyota Urban Cruiser EV Teased Ahead Of India Launch
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