Here’s what Dolby Laboratories have to say about setting a new standard for premium entertainment at CES 2026:
Dolby Laboratories, a leader in immersive entertainment experiences, will spotlight its latest innovations at the 2026 Consumer Electronics Show (CES), demonstrating how Dolby technologies are redefining the way entertainment is created, delivered and experienced. With Dolby, picture quality will become more vibrant and dynamic, in-car entertainment will feel more immersive, and streaming will bring audiences closer to the action than ever before.
“At Dolby, we’re building technologies and partnerships that make premium experiences accessible to all, expanding how and where audiences can enjoy their favorite content,” said John Couling, Senior Vice President of Entertainment at Dolby Laboratories. “From the living room to the car and beyond, we’re bringing visions to life for creators across film, music, sports, and social, reimagining how people see, hear, and feel entertainment.”
Dolby and Peacock Set a New Standard for Streaming Experiences
Kicking off the week, Dolby and NBCUniversal announced Peacock as the first streamer to embrace Dolby’s full suite of advanced picture and sound innovations. This first-of-its-kind technology integration marks a major milestone in streaming entertainment, extending Dolby’s unmatched combination of sight and sound innovation across Peacock’s wide-ranging portfolio of blockbuster movies, acclaimed originals, and marquee live sports and events.
Peacock will begin by extending the availability of Dolby Vision and Dolby Atmos across live sports over the coming year, including Sunday Night Football, NBA, and MLB. Additionally, Peacock is preparing to adopt the next generation of Dolby innovations anticipated to launch later this year – Dolby Vision 2 and Dolby AC-4 – groundbreaking technologies that bring more lifelike picture and clearer dialogue to streaming experiences.
Dolby Expands the Future of Home Entertainment
Ahead of CES, Dolby and LG unveiled the LG Sound Suite, a modular home audio system powered by Dolby Atmos FlexConnect, which includes the world’s first soundbar to feature the technology. With up to 27 different speaker configurations, LG Sound Suite with Dolby Atmos FlexConnect delivers a simpler, more flexible, cinematic Dolby Atmos sound experience. LG will also bring Dolby Atmos FlexConnect to its latest premium TVs, including select 2025 models through a future software update.
Dolby also expanded momentum behind Dolby Vision 2, announcing a growing lineup of TV manufacturers bringing the technology to their latest televisions. Hisense, TCL and TP Vision will support Dolby Vision 2 across upcoming models, extending the next generation of Dolby picture quality to more screens worldwide.
Dolby Atmos Accelerates Adoption Across 35+ Global Auto Brands
Over 35 automotive manufacturers now embrace Dolby Atmos, with more than 150 car models featuring the immersive audio experience. Dolby Vision is now available in vehicles such as the NIO ET9 and the Mahindra XUV 7XO, India’s first vehicle with both technologies. Dolby also announced new partnerships, including Spatial Audio with Dolby Atmos in Apple CarPlay for Mercedes-Benz vehicles.
Dolby is also expanding access through Pioneer’s SPHERA, the world’s first aftermarket in-dash receiver to feature Dolby Atmos, enabling immersive audio for vehicles already on the road.
Looking Ahead: The Next Chapter for Dolby
CES 2026 marks the beginning of a defining year for Dolby, as it continues shaping the future of entertainment through immersive, intuitive and connected experiences.
For the latest Dolby news, visit News.Dolby.com.
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