While the Roxx has the Thar brand and a capable 4WD system to support it, the Sierra has the ‘Sierra’ brand. With the EV, they may even offer it with 4WD as their Acti.EV platform is capable of accepting dual-motor 4WD systems. Thus, helping Tata bring Sierra’s credentials back up to the Thar Roxx’s levels.
2025 Tata Sierra Expected Price Breakdown
We expect the Sierra petrol and diesel variants to cost between Rs. 12.50 lakh and Rs. 21.0 lakh (ex-showroom). Here’s a simple breakdown across the range:
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Also Read: 2025 Tata Safari Get New Pure X & Accomplished X Variants – Full Variant-Wise Prices
Tata Sierra Petrol/Diesel Pricing Strategy Explained
In Tata’s portfolio, the Sierra will sit between the Curvv and Harrier. With the Curvv starts at Rs. 10.0 lakh and the Harrier’s ex-showroom prices starting from Rs. 15.0 lakh onwards, the Sierra’s expected starting price of Rs. 12.50 lakh places it naturally between the two.
Moreover, the Mahindra Thar Roxx — which the Sierra is expected to compete with directly — is costs between Rs. 12.99 lakh and Rs. 23.39 lakh (ex-showroom). The Sierra is likely to undercut the Thar Roxx across the variant range, offering a more road-biased 5-seater SUV alternative with multiple powertrains and urban-focused styling. Tata people know that they can’t price their offering on par with the Roxx and expect it to challenge it well. The Curvv was supposed to challenge the might of other C-segment SUVs but has failed to capture a significant market share.
With a top-end expected price of Rs. 21.0 lakh, the Sierra will stay below the Thar Roxx 2WD top model while covering a wide price band through petrol and diesel engine options.
2025 Tata Sierra Petrol And Diesel Powertrain Options
The Sierra ICE is likely to offer multiple engine options, shared with other current and upcoming Tata models:
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NA = Not Available
The Tata Sierra ICE is expected to offer three engine options — a 1.2L turbo petrol, a 1.5L turbo petrol and a 1.5L turbo diesel. The 1.2L petrol engine is the same one used in the Tata Curvv, producing 125PS and 225Nm and it’s likely to power the lower variants. The new 1.5L turbo petrol, showcased at the 2023 Auto Expo, is tuned for higher performance with 170PS and 280Nm, and may be reserved for higher trims. The 1.5L turbo diesel engine, already seen in the Nexon and Curvv, delivers 118PS and 260Nm. All three engines are likely to come with 6-speed manual as well as 7-speed dual-clutch automatic transmissions.
Tata Sierra Petrol And Diesel Expected Launch Timeline
The Tata Sierra is expected to launch in November 2025, with the launch most likely scheduled around the third week of the month, although Tata Motors have not officially confirmed the date yet. For the latest updates on pricing and specifications, visit www.v3cars.com.
Also Read: It’s Not A Sierra; Leaked Design Patent Confirms Our Fears — Opinion
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